CHICAGO, February 10, 2010 – Kia Motors America (KMA) today unveiled the Ray Plug-in Hybrid concept during a press conference at the 2010 Chicago Auto Show, advancing momentum of Kia Motors' global alternative fuel and powertrain research program, and its sub-brand coined 'EcoDynamics,' to develop innovative fuel-stretching and emissions-cutting technologies.
2010 Kia Ray Plug-in New Hybrid Concept EcoDynamics
The most efficient Kia vehicles with significant fuel consumption and emission reductions developed under the EcoDynamics sub-brand will be identified with the EcoDynamics badge. Recently, the EcoDynamics sub-brand took a major step forward with the introduction of the Kia Borrego Fuel Cell Electric Vehicle (FCEV) followed by the Forte LPI Hybrid, the gasoline Kia cee'd Hybrid and the twin-turbo diesel Kia Sorento Hybrid.
2010 Kia Ray Plug-in New Hybrid Concept EcoDynamics
Kia Ray Plug-in Hybrid Concept is designed in a lowered mono-volume curvaceous shape for improved aerodynamics, while the use of lightweight and eco-friendly recycled materials is what had made it called EcoDynamics.
2010 Kia Ray Plug-in New Hybrid Concept EcoDynamics
To support this, the Ray†employs new “cool car†technology, including nano-laminate films and cool-glazing materials to reduce solar heat and demonstrate how keeping the interior cool while reducing air conditioning loads and greenhouse emissions. In addition, The “Ray†interior is also stuffed with eco-friendly recycled materials, which is strengthened by green technology feature of the all-new GreenEdgeTM system by Infinity® Audio.
2010 Kia Ray Plug-in New Hybrid Concept EcoDynamics
Kia Ray Plug-in Hybrid Concept is powered by an all-aluminum 153-horsepower Gasoline Direct Injection (GDI) 1.4-litre engine mated to a permanently-engaged fixed ratio Continuously Variable Transmission (CVT), which is used in combination with a 78kw electric motor.
2010 Kia Ray Plug-in New Hybrid Concept EcoDynamics
To encourage economical driving, the “Ray†is equipped with an engine-power saving alternator management system and a toggle gear-shift indicator. Moreover, the custom-designed low-rolling resistance tyres with a hexagon pattern in narrow 20-inch (195/50R20) construction also contribute to improve efficiency.
2010 Kia Ray Plug-in New Hybrid Concept EcoDynamics
